Customer case Lucem

Challenge

Moderniser l’image de marque de Lucem, société de services spécialiste des ERP Oracle & SAP, dynamiser son offre et ses messages dans le respect des valeurs de l’entreprise.

Branding
Event
Storytelling
Webdesign

Date: 2020

Positioning & Storytelling
“Skills & people”

Stake:

Define the value proposition of the company, clarify the messages and enhance the expertise of the group in the various communication media.

Graphical charter

Stake:

Valuing people, at the heart of business strategy.

A new logo to illustrate the men and women of the company, team spirit and benevolence, values ​​dear to the group from the start and symbolized in the M de Lucem.

Webdesign

Stake:

Develop a new website, with simple and clean lines, to modernize the company’s brand image, make content accessible and support the detection of leads.

Production of digital content

e-Book

Stake:

Promote the group’s expertise with quality content.

Video

Stake:

Develop the employer brand, enhance the life of the company and celebrate successes.

Event

Lucem celebrates its 10th anniversary!

Stake:

A summer evening to celebrate the 10 years of the company in an unusual place in the heart of Paris and to thank the group’s employees for their involvement and loyalty

A team that is as professional, dynamic and involved as it is friendly. Alexandra always has a solution.

Gérard-Philippe Correia, CEO - Lucem