Moderniser l’image de marque de Lucem, société de services spécialiste des ERP Oracle & SAP, dynamiser son offre et ses messages dans le respect des valeurs de l’entreprise.
Branding
Event
Storytelling
Webdesign
Date: 2020
Stake:
Define the value proposition of the company, clarify the messages and enhance the expertise of the group in the various communication media.
Stake:
Valuing people, at the heart of business strategy.
A new logo to illustrate the men and women of the company, team spirit and benevolence, values dear to the group from the start and symbolized in the M de Lucem.
Stake:
Develop a new website, with simple and clean lines, to modernize the company’s brand image, make content accessible and support the detection of leads.
Stake:
A summer evening to celebrate the 10 years of the company in an unusual place in the heart of Paris and to thank the group’s employees for their involvement and loyalty
Gérard-Philippe Correia, CEO - Lucem