Challenge
Moderniser l’image de marque de Lucem, société de services spécialiste des ERP Oracle & SAP, dynamiser son offre et ses messages dans le respect des valeurs de l’entreprise.
Branding
Event
Storytelling
Webdesign
Date: 2020
Positioning & Storytelling
“Skills & people”
Stake:
Define the value proposition of the company, clarify the messages and enhance the expertise of the group in the various communication media.
Graphical charter
Stake:
Valuing people, at the heart of business strategy.
A new logo to illustrate the men and women of the company, team spirit and benevolence, values dear to the group from the start and symbolized in the M de Lucem.
Webdesign
Stake:
Develop a new website, with simple and clean lines, to modernize the company’s brand image, make content accessible and support the detection of leads.
Production of digital content
e-Book
Stake:
Promote the group’s expertise with quality content.
Video
Stake:
Develop the employer brand, enhance the life of the company and celebrate successes.
Event
Lucem celebrates its 10th anniversary!
Stake:
A summer evening to celebrate the 10 years of the company in an unusual place in the heart of Paris and to thank the group’s employees for their involvement and loyalty